This week’s reading was Clay Shirky’s last chapter in Here Comes Everybody, chapter 11: Promise, Tool, Bargain. Shirky explains that en though “there is no recipe for the successful use of social tools…every working system is a mix of social and technological factors.” (260) Despite the inability to find an exact formula for success he claims that every successful example in his book has used the following three elements:
1.) Promise – This is the “why” someone should join or contribute to a specific group. It is vitally important because it is the the promise that converts the potential user into an actual user. Shirky explains that the key to a good promise is balancing between being too broad or too extreme. The key is that “the implicit promise of any given group matters more than any explicit one” (262). This idea of creating meaning and convincing the potential user is unique because it is not simple “selling” the idea of social media, but convincing users to actually participate and take action.