In the book Here Comes Everybody, Clay Shirky explores the profound impact that the loosely structured group has on society. The ease at which these groups, free of managerial frameworks, can be formed today is rapidly changing the institutional landscape.
In 2006, a woman named Ivanna left her phone in the back of a New York City cab. She asked her friend, Evan Guttman to offer a reward for its return by e-mailing a message that would show up on the phone. Eventually, Evan set up a website about the missing phone which prompted several significant events: Continue reading