Tag Archives: professional journalists

The Mass Amateurization of Social Communication

In Clay Shirky’s book, Here Comes Everybody, he examines the dynamics of group organization in social, cultural, and political fields, as described in the previous post “Cooperative Frameworks.” Shirky goes beyond this notion in the proceeding chapters and explores the capabilities that new media have given to the user and the ways in which individuals have appropriated new media tools and applied it to collective action.  “Cooperative Frameworks” provides a contextual platform on which Shirky builds his next points regarding self-publishing and collective action via the Web.

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The Shift to Social Communication

In Here Comes Everybody and the lecture “How Social Media Can Make History,” Clay Shirky elaborates on the impact of social technologies and the shift that occurred in the media environment.  Ever since the popularization of the Internet, media has become more social.  Shirky declares on the cover of his book, “revolution doesn’t happen when society adopts new technologies—it happens when society adopts new behaviors” (160).  In his book and lecture, Shirky reveals how new technologies—such as the Internet and its features like e-mail and websites—allow for society to adopt new behaviors.  These technologies did not cause the changes in society’s behaviors; these technologies empowered society to adopt the changes.

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