In Here Comes Everybody and the lecture “How Social Media Can Make History,” Clay Shirky elaborates on the impact of social technologies and the shift that occurred in the media environment. Ever since the popularization of the Internet, media has become more social. Shirky declares on the cover of his book, “revolution doesn’t happen when society adopts new technologies—it happens when society adopts new behaviors” (160). In his book and lecture, Shirky reveals how new technologies—such as the Internet and its features like e-mail and websites—allow for society to adopt new behaviors. These technologies did not cause the changes in society’s behaviors; these technologies empowered society to adopt the changes.